Fabric softener is increasingly popular and indispensable for every family’s laundry. A good fabric softener is one that is both non-irritating to the skin and capable of providing long-lasting fragrance. Let’s explore 10 of the longest-lasting fragrant fabric softeners with AVAKids!
1Understanding Fabric Softener
Fabric softener is a mixed solution of natural and chemical essences, capable of creating fragrance. It has a thicker liquid form than laundry detergent and is used to soak clothes after washing.
Fabric softener comes in various scents to keep clothes smelling fresh all day, eliminating mold and bacteria. In addition, the compounds in the softener penetrate deep into each fiber, keeping clothes soft and reducing wrinkles.
Fabric softener not only helps retain fragrance and soften clothes, but its fiber-protecting formula also helps prevent fading, fraying, and wrinkling effectively. It also helps prevent tangling and reduces pilling, keeping clothes breathable.

Agi Baby Laundry Detergent and Softener, Powder Scent, 3-liter Can
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2Tips for Choosing the Best Fabric Softener
- Type of fabric softener: Currently, there are two types on the market: regular and biological fabric softeners. You should prioritize choosing ingredients that are safe for the skin, especially biological softeners, which are known to be environmentally friendly as their main components are derived from nature and selected fatty acids.

Downy Antibacterial Fabric Softener, Morning Sun Scent, 3.5-liter Bag
- Long-lasting scent: Choose a fragrance that suits your family’s preferences. However, pay attention to the product’s scent longevity and carefully check the fragrance ingredients for potential allergens.
- Softening and cleaning ability: Choose products that soften fabric, reduce wrinkles, and enhance antibacterial properties for clothes. Ensure that clothes are free of residual detergent and chemicals.

Downy Pure Soft Fabric Softener, 3.5-liter Bag
- Volume and price: Prioritize products packaged in large bottles or bags to save on family expenses.
- Reputable brands: Choose products from well-known brands with clear origins. Avoid cheap products containing harmful ingredients that can damage your clothes and even cause skin diseases, affecting your health.
See more: How to use fabric softener for washing machines and hand washing for long-lasting fragrance and colorfastness
3Top 10 Best, Long-Lasting, and Safe Fabric Softeners
3.1 Downy Fabric Softener

- Brand: USA
- Made in: Vietnam
- Reference price: approximately 200,000 – 250,000 VND (Updated August 2024)
Downy is a P&G brand established in the USA. With 20 years of operation, Downy fabric softener has become a renowned brand trusted and highly regarded by thousands of Vietnamese housewives for its quality. Downy fabric softener comes in 5 varieties with 5 different scents: Mystical, Passionate, Emotional, Innocent, and Happy.
Key features:
- Large bag packaging for convenience and cost savings.
- Long-lasting fragrance that stays on clothes even after drying, lasting all day and releasing scent with every movement.
- Quick-dry technology helps sweat evaporate faster while wearing, minimizing sweat stains on clothes.
- Keeps clothes looking fresh and makes fabrics softer with every wash.

Downy Baby Gentle Antibacterial Fabric Softener, Mild Scent, 3.5-liter Bag
3.2 D-nee Fabric Softener

- Brand: Thailand
- Made in: Thailand
- Reference price: approximately 200,000 – 215,000 VND/3000ml bottle
D-nee is a Thai brand specializing in family and baby care products. All Dnee laundry detergent and softener products undergo rigorous manufacturing processes to achieve the highest quality, providing the best care.
Key features:
- Naturally derived formula, helps restore fabric structure, prevents dryness and stiffness against baby’s skin.
- Gentle fragrance that doesn’t irritate, keeping baby’s clothes fragrant all day long.
- Baby laundry detergent has a neutral pH, so it’s gentle on mom’s hands and doesn’t damage baby’s clothes.

D-nee Purple Little Star Floral Scent Can, 3 liters
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3.3 Comfort Fabric Softener
- Made in: Vietnam
- Reference price: approximately 180,000 – 210,000 VND (Updated August 2024)
Comfort is a brand under Unilever’s Home Care division. It’s a fabric softener brand that softens fabrics, is safe for skin, and leaves a pleasant fragrance on clothes. Comfort fabric softener comes in 9 varieties with 9 different scents, such as Comfort for Sensitive Skin – Powder Scent, Comfort Morning Fresh, Comfort Spring Breeze, etc.
Key features:
- Gentle fragrance, eliminates milk odor, prevents pilling, and keeps baby clothes fragrant for up to 24 hours.
- Comfort for Sensitive Skin has a safe formula that doesn’t irritate baby’s delicate skin.
- Concentrated formula makes clothes softer for babies and those with sensitive skin, preventing dryness and stiffness.
- Baby fabric softener in bag form is more economical than other regular softeners.

Comfort Baby Fabric Softener for Sensitive Skin, Powder Scent, 1.8-liter Bag
3.4 Hygiene Fabric Softener
- Brand: Thailand
- Made in: Thailand
- Reference price: approximately 250,000 – 300,000 VND (Updated August 2024)
Hygiene fabric softener, with its various natural floral scents and modern production technology, is always safe for users and provides excellent results. Hygiene fabric softener comes in 8 varieties with 2 different lines, specializing in fragrances for adult clothing and caring for baby’s sensitive skin.
Key features:
- Makes clothes softer, eliminating stiffness or itchiness and preventing scratches.
- Keeps fabric fibers aligned, preventing tangling and maintaining a smooth and visually appealing surface.
- Neutralizes static cling in certain fabrics.
- Reduces wrinkles, making ironing easier and faster.
- Provides a pleasant fragrance, keeping your clothes smelling fresh regardless of the weather.

Hygiene Fabric Softener Varieties
3.5 Junco Fabric Softener
- Reference price: approximately 50,000 – 100,000 VND (Updated August 2024)
Junco fabric softener comes in various scents, such as: Junco Rich Perfume Scent, Junco Fresh Perfume Scent, Junco Magical Perfume Scent, etc.
Key features:
- Removes soap residue and incorporates millions of fragrance capsules that penetrate deep into each fabric fiber.
- Releases fragrance with every movement, breaking the fragrance capsules to keep clothes smelling fresh.
- Softens clothes, reduces wrinkles, making ironing easier and faster.

Junco Fabric Softener Varieties
3.6 Siusop Fabric Softener
- Brand: Vietnam
- Made in: Vietnam
- Reference price: approximately 140,000 – 155,000 VND (Updated August 2024)
Siusop fabric softener offers long-lasting scents such as: Siusop Pure Floral Scent, Siusop Jasmine Scent, Siusop Spring Floral Scent.
Key features:
- Advanced fragrance capsule technology for long-lasting scent on clothes, even after drying.
- Eliminates musty odors and removes odors that develop on wet fabrics.
- Protects clothes from fading, keeping colors vibrant under sunlight.
- Concentrated formula for economical usage and cost savings.

Siusop Fabric Softener Varieties
3.7 Cuddly Fabric Softener
- Reference price: approximately 80,000 – 100,000 VND (Updated August 2024)
Cuddly fabric softener is a product with natural essences that provide a gentle fragrance for clothes. It is a quality brand with an affordable price, offering various scents for long-lasting fragrance on clothes.
Key features:
- Penetrates deep into fabric fibers, providing an alluring fragrance throughout the day.
- Non-irritating for sensitive skin (especially suitable for children’s clothing).
- Extends the lifespan of your clothes.
- Softens and protects fabric from fading and pilling.

Cuddly Fabric Softener Products
3.8 Surf Fabric Softener
- Reference price: approximately 90,000 – 160,000 VND (Updated August 2024)
Surf is a brand owned by the multinational Unilever Group, with main products including laundry detergent, washing powder, and fabric softener. Surf fabric softener comes in various types and scents for long-lasting fragrance on clothes.
Key features:
- Attractive design creates a good first impression, delivering a spreading orchid scent for a fragrant feeling.
- Gentle and safe fragrance for skin, not causing scent allergies or skin irritation.
- New and improved technology allows the fabric softener to penetrate deep into each fiber, making clothes soft.
- Eliminates unpleasant odors with an odor-neutralizing formula, leaving a captivating floral scent all day long.

Surf Fabric Softener, Spreading Grass Scent
3.9 Izi Home Fabric Softener
- Reference price: approximately 60,000 – 130,000 VND (Updated August 2024)
IZI Home fabric softener is a popular and well-loved product. IZI HOME fabric softener comes in 2 scents: Mild Floral Scent and Morning Fresh Scent.
Key features:
- Softens fabric fibers, prevents stiffness and wear, providing a comfortable feeling when worn.
- Keeps clothes colorfast, minimizing fading.
- The product combines with various scents to keep your clothes smelling fresh all day, providing a comfortable and pleasant feeling when worn.

Izi Home Fabric Softener Products
3.10 Lord Fabric Softener
- Reference price: approximately 100,000 – 150,000 VND (Updated August 2024)
Key features:
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Specialized formula helps prevent fading and fraying, with noticeable results after just a few washes.
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Specialized care formula with softening agents creates an invisible layer that coats each fabric fiber to prevent damage during washing, while also locking in fragrance capsules for longer-lasting scent.
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Eliminates odors and leaves a fresh, long-lasting fragrance, keeping clothes feeling like new.
- Convenient bottle design with a cap.

LORD Captivating Fabric Softener
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We hope this article helps you learn more about popular long-lasting fragrant fabric softener brands, so you can choose the best one for your family. Call our hotline 1900.866.874 (8:00 AM – 9:30 PM) or visit our website avakids.com for free support and advice from AVAKids!