
During pregnancy, a mother’s skin becomes very sensitive. Therefore, mothers need to be especially careful when choosing cosmetics such as makeup removers, cleansers, toners, moisturizers, serums, hair conditioners,… to both enhance beauty and ensure safety, minimizing skin irritation. Let’s explore with AVAKids the cosmetic brands suitable for pregnant mothers through the article below!
Can pregnant women use cosmetics?
During pregnancy, pregnant mothers can still use cosmetics. However, they should only use skincare products and minimize the use of makeup. Furthermore, to maximize the protection of the pregnant mother’s sensitive skin and the safety of the fetus, mothers should prioritize skincare cosmetics with natural ingredients.
Some cosmetics contain substances that can negatively affect the development of the fetus, such as fragrances, hair dyes, and ammonia found in nail polish,… Therefore, it is best for mothers to choose cosmetics from reputable brands specifically designed for pregnant women to ensure the safety of both mother and baby.

During pregnancy, pregnant mothers can still use cosmetics
Ingredients in cosmetics that pregnant mothers should avoid
Retinoid
Retinoids are a group of chemical compounds derived from vitamin A. Although retinoids are not significantly absorbed through the skin, there is still a risk of causing birth defects in the baby if the mother is exposed to this substance during pregnancy. Therefore, pregnant women should not use cosmetics containing retinoids.

Pregnant women should not use cosmetics containing retinoids
Hydroquinone
Hydroquinone is a substance that can brighten the skin. However, when applied topically, it can be absorbed into the body by 35-45%. Therefore, pregnant women should avoid using cosmetics containing this ingredient.

Hydroquinone is a substance that can brighten the skin
Parabens
Parabens are preservatives used in some cosmetics and can lead to endocrine disruption if the body absorbs a lot. Pregnant mothers exposed to high concentrations of parabens during pregnancy have a risk of miscarriage, premature birth, low birth weight,… This substance can also cause some abnormalities in the reproductive organs of male fetuses.

Pregnant women should not use cosmetics containing Parabens
Phthalates
Phthalates are chemical components widely used in cosmetic production. However, this substance is not good for the health of pregnant mothers and fetuses. Pregnant women exposed to phthalates may lead to premature birth, thyroid disorders, and affect the child’s mental health,…

Pregnant women exposed to Phthalates may negatively affect the health of the mother and fetus
Triclosan
Exposure to triclosan during pregnancy can cause hypothyroidism in pregnant mothers and fetuses. In addition, this is also one of the reasons why newborns are low birth weight and slow to develop. Therefore, pregnant mothers should best avoid cosmetics containing triclosan.

Pregnant mothers should avoid cosmetics containing Triclosan
Chemical sunscreens
One of the indispensable components in chemical sunscreens is oxybenzone, which helps filter UV rays. However, this substance is considered a potential endocrine disruptor. Therefore, oxybenzone will disrupt hormones and cause many negative effects on the health of the mother and baby.

Oxybenzone in chemical sunscreen can negatively affect the health of the mother and baby
Heavy metals
Pregnant mothers who are exposed to a lot of heavy metals such as mercury, lead,… in cosmetics may experience many serious health problems such as miscarriage, stillbirth, low birth weight,… Therefore, when choosing skincare cosmetics, pregnant mothers must pay special attention to avoid these ingredients.

Pregnant mothers exposed to many heavy metals in cosmetics can lead to low birth weight babies
Criteria for choosing cosmetics for pregnant mothers
Natural ingredients
Pregnant mothers should choose beauty products containing natural ingredients. In addition, mothers should also choose cosmetics from well-known brands at reputable stores to ensure safety for both mother and baby.

Pregnant mothers should choose beauty products of natural origin
Mild and gentle products
During pregnancy, a pregnant mother’s skin becomes extremely sensitive. Therefore, mothers are very easily irritated by cosmetics, even if they are products they have been using. Therefore, the top priority for mothers is mild, gentle products with the simplest ingredients possible and must not contain harmful substances.

Pregnant mothers’ skin is very sensitive and easily irritated, so they need to choose mild cosmetics
Prioritize skincare cosmetics, limit makeup
Generally, skincare cosmetics have milder and safer ingredients than makeup. Therefore, mothers should prioritize choosing skincare products to ensure safety while nourishing the skin from deep within.

Pregnant mothers should prioritize buying skincare cosmetics such as moisturizers, serums,… over makeup
Cosmetic brands suitable for pregnant mothers during pregnancy
1. Gentle and safe cosmetic brand for pregnant mothers: Cocoon
Cocoon is a vegan cosmetic brand from Vietnam. The outstanding feature of Cocoon products is the use of natural ingredients with the unique imprint of each region such as Dak Lak coffee, Hung Yen ginger,… Cocoon is also honored to be one of the most trusted brands by pregnant mothers today.
Advantages:
- Researched specifically for Vietnamese skin.
- Safe, gentle thanks to its natural ingredients, bearing a strong Vietnamese identity.
- Vegan cosmetic brand, saying no to ingredients extracted from animals and not tested on animals.
Disadvantages:
- The gentle formula yields slower results.
- Requires persistent use for a period of time to see noticeable results.
Featured products:
- Cocoon Pomelo Hair Tonic.
- Luffa makeup remover.
- Dak Lak coffee scrub.
- Exfoliating scrub.

Cocoon Cosmetics
2. Co Mem Homelab Cosmetics for Pregnant Mothers
Co Mem HomeLab is a Vietnamese cosmetics brand established in 2015. Co Mem’s product lines have received positive feedback from users due to their high natural extract content, safety, and minimal use of additives.
Advantages:
- Offers a diverse range of products meeting customer needs, including toner, serum, facial foam, cleansing oil, soap, essential oil, shampoo, and conditioner.
- Uses pure, natural ingredients such as coffee powder, honey, herbs, essential oils, etc.
- Very safe and gentle, suitable for all users.
Disadvantages:
- The lack of chemicals leads to slower effects compared to industrial cosmetics.
- Due to the natural ingredients, consistent use is required to see noticeable results.
Featured Products:
- Herbal facial foam.
- Betel leaf cleansing foam.
- Rice lip balm.

Co Mem Rice Lip Balm
3. Juice Beauty: Safe Cosmetics for Pregnant Mothers
Juice Beauty is a US brand, a pioneer in producing skincare products from natural, organic ingredients. The brand has also received numerous awards in the maternity cosmetics category from major magazines such as ELLE, InStyle, Allure, etc.
Advantages:
- All products are thoroughly researched and tested.
- Uses safe ingredients with USDA organic certification in the US.
Disadvantages:
- Products are quite expensive, ranging from 1,400,000 – 3,100,000 VND.
- Not widely available in the Vietnamese market.
- Some skincare products like moisturizers and serums need refrigeration.
Featured Products:
- Juice Beauty Organic Illuminating Powder.
- Juice Beauty Organic Physical Sunscreen for Oily and Acne-Prone Skin.
- Juice Beauty Organic Brightening Serum.

Juice Beauty Cosmetics
4. Kiehl’s Cosmetics for Pregnant Women
Kiehl’s is a well-known and long-standing US cosmetics brand with over 100 years of history. Kiehl’s cosmetics are committed to using 100% natural ingredients such as lavender, olive oil, white clay, etc., ensuring safety and gentleness.
Advantages:
- All ingredients are carefully selected.
- Highly gentle, with extremely low risk of irritation, making it very suitable for pregnant mothers.
- It’s a well-known brand, so it’s easy to find and purchase.
Disadvantages:
- The price is quite high, ranging from 400,000 – 1,500,000 VND.
- Requires long-term consistent use to achieve results.
Featured Products:
- Calendula Herbal Extract Alcohol-Free Toner.
- Rare Earth Deep Pore Cleansing Masque.
- Clearly Corrective Dark Spot Solution.

Kiehl’s Cosmetics
5. GUO Cosmetics for Pregnant Women
The GUO brand is built on the principle of “Green Ingredients – Clean Composition,” receiving much support from pregnant mothers. GUO is also one of the most successful natural cosmetics brands in Vietnam to date.
Advantages:
- Reasonably priced, suitable for a wide range of users.
- 100% natural ingredients, ensuring safety.
- Uses environmentally friendly packaging.
Disadvantages:
- Short shelf life (about 6-12 months).
- The product collection is not yet diverse. Currently, GUO focuses on cleansing, skincare, and lip products, without makeup or sun protection cosmetics.
Featured Products:
- Tea tree charcoal facial cleanser.
- Guo Tea Tree Toner – Refresh Oil Control Toner.
- Matte lip balm.

GUO Cosmetics
6. Botani Organic Dermocosmetics for Pregnant Mothers
Botani is a renowned Australian dermocosmetic brand established in 1998. All Botani products follow three principles: purity, simplicity, and comprehensiveness. Notably, Botani cosmetics contain organic squalene, which has good absorption and provides quick results.
Advantages:
- Safety recognized by the Australian Therapeutic Goods Administration (TGA).
- Gentle and mild, suitable for all users, including pregnant mothers.
Disadvantages:
- Relatively high price, ranging from 350,000 – 3,200,000 VND.
- Not widely available in Vietnam, making it difficult to find.
Featured Products:
- Botani Eco-Clear Body Bar Body Acne and General Antiseptic Soap.
- Botani Nourishing Body Oil.
- Botani Spirulina Salt Scrub.

Botani Cosmetics
7. Mad Hippie Organic Cosmetics for Pregnant Mothers
The American organic cosmetics brand Mad Hippie is a top choice for many pregnant mothers due to its carefully selected and tested organic ingredients. Besides using natural ingredients, the brand focuses on researching the combination of ingredients for maximum effectiveness.
Advantages:
- Ensures safety, free from harmful substances, fragrances, parabens, etc.
- Packaging is made from recycled materials.
- Suitable for pregnant mothers and those with sensitive, “difficult” skin.
Disadvantages:
- A relatively new brand for Vietnamese users.
- No official distributors in Vietnam, making it difficult to purchase.
Featured Products:
- Mad Hippie Vitamin C Brightening Serum.
- Mad Hippie Eye Cream.
- Mad Hippie Triple C Night Cream.

Mad Hippie Cosmetics
8. Living Nature Natural Cosmetics for Pregnant Mothers
Living Nature is a major player in the organic cosmetics industry. Living Nature products use natural ingredients, providing high skincare efficacy while ensuring purity and safety for pregnant mothers.
Advantages:
- Trusted and used by many customers, with numerous safety certifications.
- Offers various products addressing common pregnancy issues like hormonal acne, skin darkening, etc.
Disadvantages:
- The price is quite high compared to other natural cosmetics, ranging from 400,000 – 3,100,000 VND.
- No official distributors in Vietnam, making it difficult to purchase and increasing the risk of counterfeit products.
Featured Products:
- Living Nature Manuka Honey Gel.
- Living Nature Radiance Night Oil.
- Living Nature Lipstick.

Living Nature Cosmetics
9. 100% PURE Skincare for Pregnant Women
PURE is a South Korean skincare brand favored by many pregnant mothers. True to its name, PURE aims to provide customers with the safest and gentlest products from carefully selected clean ingredients.
Advantages:
- Safe, non-irritating.
- Fragrances are entirely natural, without artificial fragrances.
- Skincare products have good absorption and provide quick results.
Disadvantages:
- Relatively high price, ranging from 500,000 – 1,600,000 VND depending on the product.
- Not widely available in the Vietnamese market, making it difficult to find.
Featured Products:
- 100% Pure Green Tea SPF 30 Sunscreen.
- 100% Pure Multi-Vitamin + Antioxidants Ultra Riché PM Treatment.
- 100% Pure Pomegranate Oil Anti-Aging Lipstick.

PURE Cosmetics
10. Lush Cosmetics for Pregnant Mothers
Lush is a British natural cosmetics brand launched in 1955. Lush cosmetics are unique in their use of 100% natural ingredients, no preservatives, and entirely handmade production.
Advantages:
- Highly gentle, suitable for pregnant mothers.
- Possesses a mild, pleasant fragrance.
- 100% vegan ingredients, not tested on animals, and free from harmful components.
Disadvantages:
- Relatively short shelf life, only 3-6 months with proper storage.
- Relatively high price.
- Must be purchased through import as there are no official distributors in Vietnam.
Featured Products:
- Lush Mask Of Magnaminty.
- Lush Bath Bombs.
- Lush Ocean Salt.

Lush Cosmetics
11. Andalou Naturals Cosmetics for Pregnant Mothers
Andalou Naturals is an American organic cosmetics brand. The company guarantees that all products contain at least 70% organic ingredients. Additionally, Andalou Naturals does not add preservatives, ensuring safety and gentleness.
Advantages:
- Suitable for all skin types, including dry and sensitive skin.
- Attractive packaging design with a prominent orange color.
- All products are clinically tested, ensuring high safety.
Disadvantages:
- Quite expensive, ranging from 300,000 – 750,000 VND, and not widely available in Vietnam.
- Has a distinctive fragrance that some pregnant mothers may dislike initially.
Featured Products:
- Andalou Naturals Probiotic + C Renewal Cream.
- Andalou Naturals Turmeric + C Enlighten Serum.
- Andalou Naturals Balancing Toner.

Andalou Naturals Cosmetics
12. Belli Cosmetics for Pregnant Mothers
Belli is a well-known US brand specializing in skincare products for pregnant and postpartum mothers. Belli cosmetics follow the principle of providing women with confidence and naturally radiant beauty throughout their pregnancy.
Advantages:
- Specializes in moisturizing, hydrating, anti-aging, and body care products.
- Meets safety standards.
- Clinically proven efficacy.
Disadvantages:
- Limited product diversity, lacking acne treatment, skin darkening, and oil control products for pregnant mothers.
- Relatively high price, ranging from 400,000 – 1,500,000 VND.
- The fragrance is quite “selective,” potentially causing discomfort for some users if unfamiliar.
Featured Products:
- Belli Moisture Body Lotion.
- Belli Hydrator.
- Belli Body Wash.

Belli Cosmetics
13. ShanShe Vegan Cosmetics for Pregnant Mothers
ShanShe cosmetics is a Vietnamese brand providing natural beauty products that are safe and suitable for Vietnamese skin. ShanShe also harbors ambitions to export its products internationally.
Advantages:
- Safe, with clear origin and source.
- Reasonably priced, suitable for most budgets, ranging from 100,000 – 250,000 VND.
Disadvantages:
- Limited product collection.
- Lack of specialized products for specific skin problems.
Featured Products:
- ShanShe Coconut Oil for Eyelashes and Eyebrows.
- Coconut Oil Hair Treatment.
- Natural Soap (Perilla, Lemongrass, etc.).

ShanShe Cosmetics
14. Bentley Organic Natural Cosmetics for Pregnant Mothers
Bentley Organic is a British maternity cosmetics brand launched in 2005. To date, Bentley Organic has produced over 50 different products, meeting customer needs well and available in over 25 countries worldwide.
Advantages:
- Bentley Organic shampoos do not use artificial fragrances or colors.
- Input materials are quality-assured, and pesticides are not used in cultivation.
- Uses biodegradable packaging to protect the environment.
Disadvantages:
- Not widely known among Vietnamese users, resulting in limited reviews.
- No official distributors in Vietnam, making it difficult to purchase.
Featured Products:
- Bentley Baby Lotion.
- Bentley Organic Shampoo for Color-Treated and Damaged Hair.
- Bentley Organic Conditioner.

Bentley Organic Cosmetics
Notes on using cosmetics for pregnant mothers
The skin of pregnant mothers is very sensitive, so attention is needed when choosing and using cosmetics:
- Prioritize choosing organic, gentle, mild cosmetics containing natural ingredients such as coconut oil, turmeric powder, honey, and avoid harmful substances that can affect the mother and baby.
- Stay away from cosmetics of unknown origin to ensure quality and safety for pregnant mothers.
- Use mild makeup remover, cleanser, and body wash daily to cleanse the face and body.
- Use sunscreen for pregnant women regularly to protect the skin and prevent dark spots.

Use sunscreen regularly to protect your skin and prevent dark spots
- Pregnant mothers can use clay masks to provide the necessary moisture for the skin because during pregnancy, a pregnant mother’s skin is easily dry and flaky.
- Pregnant mothers don’t need to worry too much when they notice their skin becoming more sensitive during pregnancy because as long as they choose the right safe and suitable cosmetics, their skin will still be well-cared for.
- Combine the use of skincare cosmetics with a healthy diet and lifestyle to have healthy and beautiful skin from the inside out.
- Consult a doctor to choose the safest and most suitable product for your pregnant mother’s condition and skin.

Consult a doctor to choose the safest and most suitable product
To minimize skin irritation and best protect the health of both mother and baby during pregnancy, pregnant mothers should buy cosmetics from brands specifically for pregnant mothers with mild and gentle ingredients